Dubai Summer Surprises Festival, July 3 - August 30, 2026

From July 3 to August 30, 2026, Dubai will once again host the Dubai Summer Surprises festival – for almost two months, the city will be alive with discounts and family celebrations.

The summer program traditionally combines sales, prize draws, and Back-to-School promotions. A new feature this season will be the Big Summer Sale, and the festival will conclude with a final stage featuring maximum discounts on leading brands. The motto remains the same – more entertainment for children, so the program includes many concerts, shows, exhibitions, and costume parades.

Over 3,000 stores and more than 700 brands are participating in the project – in fact, the entire emirate transforms into a single festival venue, where shopping malls and urban spaces operate as part of one large program.