Shopping Festival (Istanbul Shopping Festival), in June 2026

In 2026, Istanbul will once again become the capital of grand shopping – the Istanbul Shopping Festival will be held here. This is one of the most notable events of late spring and early summer: the city comes alive with sales, fashion shows, and cultural events for two weeks to forty days in a row.

The festival is held with the support of the Ministry of Culture and Tourism of Turkey and the city administration, as well as major industry associations – the Association of United Brands and the Association of Shopping Centers and Retailers. Thanks to this, the program goes far beyond ordinary discounts.

Shopping malls host designer shows, photo exhibitions on fashion and the country's cultural heritage, public meetings with industry representatives, dance and theatrical performances. Guests can expect culinary and design master classes, as well as themed city tours – shopping is organically intertwined with history and gastronomy.

Among the key venues of the festival are Capitol with its personal item search service, İstinyePark with its open brand street and dozens of exclusive boutiques, Zorlu Center with premium brands like Balenciaga and Valentino, as well as Venezia, styled as an Italian city with canals and squares.

The festival here is not just about shopping, but a whole story about fashion, culture, and the mood of a big city.